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Hello - I'm Dale and I'm a service designer


I design products and services that address clients’ key performance objectives: optimising their business processes and helping them transformation to digital.


Years of experience in operations management and digital design are combined with content marketing acumen to deliver profit-focused solutions that synchronise sales and operational efficiency.


I map end-to-end user journeys for both staff and customers and clearly articulate where improvements can be made from a system and business perspective. Strategies are underpinned by data and research and tested through prototyping.


I collaborate with clients to co-design new service models and describe how they’ll need to re-organise processes to deliver new value propositions. I collaborate with developers and interaction, visual and user experience designers to create products and services that fulfil unmet user needs.


I work well in agile environments and I have excellent communication and content design skills.

Agencies I've worked with:

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