BT SPORT FOR BUSINESS

Overview

BT Sport is a group of pay television sports channels provided by BT Consumer; a division of BT Group. The broadcaster holds exclusive live rights to 52 Premier League matches as well as other top European football and worldwide rugby leagues.

 

The channel's clients are pub and bar owners, hoteliers and sports and health clubs. BT Sport for Business wished to provide these customers with pre-match posters and other marketing material for their establishments as well as to provide them with fixture calendars.

My role

I was the content strategist on this project. The tasks I completed with this project were:

  • defining the marketing funnel

  • mapping communication needs

  • aligning content with segment needs

  • definition of content types

  • preparing copywriting briefs

Content strategy

Client: BT Sport for Business

Agency: Ogilvy

Industry: Broadcasting

Project goal: Branding

CONTACT

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Creative Newsroom Limited

Company number 08129016

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DALE KNEEN

CONTENT STRATEGIST