MICROSITE MARKETING WITH AN ENTERPRISE FOCUS

Digitising campaigns​

Sage is a multinational software company that supplies enterprise resource planning (ERP) software, primarily to small businesses. The company had expanded through acquisitions and was slowly integrating different service offerings in different markets into a single platform.

The project was to create a small landing website for a marketing campaign, highlighting the divergent service offerings to different markets targeted in the campaign.

Content strategy

I was the content strategist and copywriter for the campaign landing page. My tasks were:​

  • ideation

  • matching user segments to ERP services

  • creating content types

  • copywriting

Marketing campaign

Client: Sage

Agency: Ogilvy

Industry: Information technology