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Healthcare Harmonizer

Challenge


HCA Healthcare, one of the largest private healthcare providers in the United States, expanded its presence in the United Kingdom by acquiring a portfolio of esteemed private hospitals, primarily in London and Manchester. Each of these hospitals operated its website, creating a fragmented digital landscape. The challenge was to harmonise these digital assets under a unified brand, facilitating patient access to tailored medical services.

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Approach


Our mission encompassed the re-platforming of multiple websites and their integration into a cohesive user experience, accompanied by a revitalised brand identity. Serving as one of the project's two digital strategists, my responsibilities included research and content development.

Research

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  • Comprehensive audit of existing content assets.

  • Development of an enriched information architecture.

  • Identification of distinct content types.

  • Implementation of rigorous data cleansing procedures.


Solution


The project involved a meticulous content management strategy, including:

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  • Designing templates within Gather Content.

  • Seamless content migration to the new CMS.

  • Moreover, our CMS architecture was designed with an eye toward the future, ensuring readiness for expansion onto various devices, including Amazon's Alexa.

Role: Content Desgn

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Client: HCA Healthcare

Agency: SapientRazorfish

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Impact


Our successful execution resulted in a consolidated and user-centric digital platform, enabling HCA Healthcare to effectively convey its brand and assist patients in accessing tailored medical services.

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Key Takeaways

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  • Highlighting the pivotal role of strategic content management in consolidating diverse web assets.

  • Strengthening HCA Healthcare's digital presence for ongoing growth and adaptability in the UK healthcare landscape.


Tools & Technologies

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  • Gather Content

  • Content Management System (CMS)


Team Collaboration


Collaboration was instrumental in our project's success, with a dedicated team working harmoniously to align HCA Healthcare's digital presence with its UK expansion.

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Conclusion


This transformative endeavour has positioned HCA Healthcare UK for continued success and adaptability in the evolving healthcare landscape, showcasing the power of strategic digital thinking and collaboration.

CONTACT

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