BRITISH AIRWAYS 

Overview

British Airways' on-board magazine, High Life, first took to the skies 47 years ago in 1973 and has provided British Airways’ customers with travel inspiration ever since. 

 

The magazine has document significant milestones in the airline’s history including the launch of Concorde and the A380, as well as featuring cover stars such as Sir Paul McCartney, Tracey Emin, Idris Elba and HRH The Prince of Wales.

Published by Cedar for British Airways, the magazine went online in September 2020, which replaced the onboard paper version of the publication. 

My role

Big-name architects have existed for decades but the idea of 'starchitecture' fits perfectly with modern celebrity culture. Frank Gehery's Bilbao museum and Hertzog and de Meuron's Tate Modern showed architecture could draw as many visitors to museums as the art inside. 

I pitched the idea of featuring five new museums with interesting architecture to British Airways High Life magazine, which is published by Cedar. I gathered the information from the architects, sourced the images of the buildings, and wrote the feature to High Life's requirements. 

Copywriting

 

Project: High LIfe magazine

Client: British Airways

Industry: Airline

Publisher: Cedar

CONTACT

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Creative Newsroom Limited

Company number 08129016

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DALE KNEEN

CONTENT STRATEGIST